WhatsApp for ecommerce, at half the price of Wati
Send broadcast campaigns, run click-to-WhatsApp ads, chase abandoned carts and let an AI assistant answer buyers after hours. Plans start at ₹1,499 a month. Wati’s entry plan costs ₹2,999.
Why your store belongs on WhatsApp
Your buyers already open WhatsApp to talk to family and friends. A message from your store lands in that same chat list, not in a promotions folder.
Buyers are already there
No app to download and no password to remember. A buyer taps your message and replies the way they would to a friend.
Carts come back
Someone left a kurta in the cart at checkout. A WhatsApp follow-up takes them back to that exact product.
Ads that open a chat
Click-to-WhatsApp ads on Instagram and Facebook start a conversation instead of a page visit. You keep the lead’s name and number.
Replies at 11 pm
On Pro, the AI assistant answers “is this in stock?”, collects details and sends reminders while your team is offline.
Everything you need to sell on WhatsApp
One WhatsApp number for your store, with the tools to sell, follow up and support buyers in the same place.
Team inbox
Every WhatsApp chat in one inbox, with quick replies for the questions you answer every day.
AI assistant
On Pro, it replies from your products and the buyer’s latest order, day or night.
Broadcast campaigns
Send approved template messages to your buyers at a time you choose.
Automations
Reply to keywords and new messages, or send messages on a schedule.
Abandoned-cart follow-ups
Remind buyers about what they left at checkout and bring them back to it.
Click-to-WhatsApp ads
Instagram and Facebook ads that open a chat, so you keep the lead’s name and number.
WhatsApp Catalog
Show your products inside WhatsApp so buyers can browse without leaving the chat.
Templates written by AI
Describe the message you want and AI drafts the template, ready to send for approval.
Sell inside the WhatsApp chat
Buyers ask questions, see your products and move to checkout without leaving WhatsApp.
Products in the chat
Share items from your WhatsApp Catalog when a buyer asks what you have.
Quick replies
Save answers to common questions and send them in one tap.
Order updates
Keep buyers posted on their order in the same chat they bought from.
Abandoned cart recovery on WhatsApp
When a buyer leaves at checkout, a WhatsApp follow-up takes them back to the exact products they picked.
Sent for you
Follow-ups go out after a buyer leaves the cart, without anyone on your team typing them.
Shows what they left
The message names the products and the total, so the buyer remembers why they wanted them.
One tap back
A button takes the buyer straight back to checkout.
A WhatsApp AI assistant for your store
On Pro, the AI assistant replies from your active products and the buyer’s own latest order. When your team steps in, it steps back.
Knows your products
It answers questions about price, stock and categories from your active catalogue.
Sees only that buyer’s orders
It can look up the buyer’s latest orders and never sees anyone else’s.
Hands over to your team
When someone on your team replies, the AI pauses for six hours.
WhatsApp broadcast campaigns
Pick an approved template, choose who gets it and when, and send. If no template fits, AI drafts one for approval.
Approved templates
Campaigns use templates approved by Meta, so messages are delivered as business messages.
Send when it suits you
Schedule a campaign for the evening or the weekend your buyers shop.
AI drafts new templates
Describe the offer, review the draft and submit it for approval.
How to start selling on WhatsApp
Three steps from your WhatsApp number to buyers ordering in the chat.
1. Connect your number
Link your WhatsApp Business number through Meta. Our team helps you set it up.
2. Set up templates
Use your approved templates or let AI draft new ones and send them for approval.
3. Turn on the tools
Start campaigns, cart follow-ups and AI replies, and watch every chat in one inbox.
WhatsApp automation for every kind of store
The same tools work whether you sell clothes, food, jewellery or things for the home.
Fashion
Share new arrivals, answer size questions and send order updates.
Food
Take repeat orders, answer late-night questions and confirm deliveries.
Jewellery
Send festive collections to past buyers and answer questions about metal and stock.
Home decor
Bring back abandoned carts and follow up after delivery.
Two plans. Add AI when you need it.
Basic runs your scheduled campaigns. Pro adds an AI assistant that talks to buyers in real time. Pay yearly and save 20%.
₹1,499 a month
Or ₹14,400 a year. For brands running scheduled campaigns.
Campaigns: run broadcast campaigns and automate DMs
Leads: launch click-to-WhatsApp ads and capture leads on WhatsApp
Ecommerce tools: WhatsApp Catalog and abandoned-cart follow-ups
WhatsApp Pro · Most popular
₹3,499 a month
Or ₹33,588 a year. For a real-time AI assistant that drives sales.
AI automation: answer queries, collect information and send reminders
Sales: run campaigns based on buyer data and checkout history
Leads: keep leads warm with timely messages
The same tools for about half of Wati’s price
Wati is a popular WhatsApp platform with Indian brands, which makes it a fair yardstick. Here are both on monthly billing.
Plan
1D2C
Wati
Monthly price
Entry plan
₹1,499 a month (Basic)
₹2,999 a month (Growth)
AI automation plan
₹3,499 a month (Pro)
₹6,499 a month (Pro)
Entry plan over 12 months
₹17,988, which is ₹18,000 less
₹35,988
AI plan over 12 months
₹41,988, which is ₹36,000 less
₹77,988
What the plan includes
Broadcast campaigns
Included in Basic
Included in Growth
Click-to-WhatsApp ads and lead capture
Included in Basic
Included in Growth
WhatsApp Catalog and abandoned-cart follow-ups
Included in Basic
Catalog included, cart templates for Shopify stores
AI assistant that answers buyers
Included in Pro
Chatbots in Pro, AI agents cost extra
Campaigns built on buyer data and checkout history
Included in Pro
Shopify stores using Shopflo or GoKwik
Wati prices are its India list prices for monthly billing on the Growth and Pro plans, taken from wati.io/pricing on 25 September 2026. Wati offers up to 25% off on annual billing and charges for messages on top of the plan. 1D2C prices are India list prices before tax. Check both pages for current rates.
Frequently asked questions
Quick answers about WhatsApp automation for your store.
What is WhatsApp automation for ecommerce?
Software that sends and answers WhatsApp messages for your store: campaigns to buyers, abandoned-cart follow-ups, order updates and replies from an AI assistant, without someone typing each message.
Do I need the WhatsApp Business API?
Yes. Campaigns and automations run on the WhatsApp Business Platform from Meta. Our team helps you connect your number when you sign up.
How much does 1D2C WhatsApp automation cost?
Basic is ₹1,499 a month (₹14,400 a year) and Pro is ₹3,499 a month (₹33,588 a year). Paying yearly saves 20%.
What is the difference between Basic and Pro?
Basic runs broadcast campaigns, click-to-WhatsApp ads, the WhatsApp Catalog and abandoned-cart follow-ups. Pro adds an AI assistant that answers buyers in real time and campaigns based on buyer data and checkout history.
Can the AI assistant see other buyers’ orders?
No. It uses your active products and categories and only the latest orders of the buyer it is talking to.
What happens when my team replies to a chat?
The AI assistant pauses for six hours on that chat, so your team and the AI do not reply over each other.
Do WhatsApp templates need approval?
Yes. Meta approves templates before they can be sent. You can create a campaign while a template is pending, and it sends once the template is approved.
Can AI write my WhatsApp templates?
Yes. Describe the message and AI drafts the template. You review and edit it before submitting it for approval.
Can I run click-to-WhatsApp ads?
Yes. Basic and Pro both let you launch click-to-WhatsApp ads and capture the leads on WhatsApp.
How is 1D2C different from Wati?
1D2C costs about half of Wati’s price on the entry and AI plans, and it works with your 1D2C store, so cart follow-ups and order details come from the same system.
Keep reading
Guides on selling over WhatsApp and turning chats and social posts into orders.
D2C Social Media Marketing: 7 Tactics That Turn Followers Into Sales
D2C social media marketing: seven tactics to grow followers and sales, from shoppable posts and customer content to DMs that close orders.
Social Media and Ads for Ecommerce: What Actually Sells
Social media marketing for ecommerce: how posts, reels, Meta Ads and Google Ads build trust and sales, where online advertising wastes money, and how to start.
WhatsApp Integration for Ecommerce: Why Brands Need It
WhatsApp ecommerce, explained: what WhatsApp integration does for an online store, why buyers answer it, the rules Meta sets and how to set it up right.
