WhatsApp for ecommerce, at half the price of Wati
Send broadcast campaigns, run click-to-WhatsApp ads, chase abandoned carts and let an AI assistant answer buyers after hours. Plans start at ₹1,499 a month. Wati’s entry plan costs ₹2,999.
Why your store belongs on WhatsApp
Your buyers already open WhatsApp to talk to family and friends. A message from your store lands in that same chat list, not in a promotions folder.
Buyers are already there
No app to download and no password to remember. A buyer taps your message and replies the way they would to a friend.
Carts come back
Someone left a kurta in the cart at checkout. A WhatsApp follow-up takes them back to that exact product.
Ads that open a chat
Click-to-WhatsApp ads on Instagram and Facebook start a conversation instead of a page visit. You keep the lead’s name and number.
Replies at 11 pm
On Pro, the AI assistant answers “is this in stock?”, collects details and sends reminders while your team is offline.
Two plans. Add AI when you need it.
Basic runs your scheduled campaigns. Pro adds an AI assistant that talks to buyers in real time. Pay yearly and save 20%.
₹1,499 a month
Or ₹14,400 a year. For brands running scheduled campaigns.
Campaigns: run broadcast campaigns and automate DMs
Leads: launch click-to-WhatsApp ads and capture leads on WhatsApp
Ecommerce tools: WhatsApp Catalog and abandoned-cart follow-ups
WhatsApp Pro · Most popular
₹3,499 a month
Or ₹33,588 a year. For a real-time AI assistant that drives sales.
AI automation: answer queries, collect information and send reminders
Sales: run campaigns based on buyer data and checkout history
Leads: keep leads warm with timely messages
The same tools for about half of Wati’s price
Wati is a popular WhatsApp platform with Indian brands, which makes it a fair yardstick. Here are both on monthly billing.
Plan
1D2C
Wati
Monthly price
Entry plan
₹1,499 a month (Basic)
₹2,999 a month (Growth)
AI automation plan
₹3,499 a month (Pro)
₹6,499 a month (Pro)
Entry plan over 12 months
₹17,988, which is ₹18,000 less
₹35,988
AI plan over 12 months
₹41,988, which is ₹36,000 less
₹77,988
What the plan includes
Broadcast campaigns
Included in Basic
Included in Growth
Click-to-WhatsApp ads and lead capture
Included in Basic
Included in Growth
WhatsApp Catalog and abandoned-cart follow-ups
Included in Basic
Catalog included, cart templates for Shopify stores
AI assistant that answers buyers
Included in Pro
Chatbots in Pro, AI agents cost extra
Campaigns built on buyer data and checkout history
Included in Pro
Shopify stores using Shopflo or GoKwik
Wati prices are its India list prices for monthly billing on the Growth and Pro plans, taken from wati.io/pricing on 25 September 2026. Wati offers up to 25% off on annual billing and charges for messages on top of the plan. 1D2C prices are India list prices before tax. Check both pages for current rates.
